Why an MLS in Manhattan?

The Facts About NewYorkMLS

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Who is behind NewYorkMLS.com?

Why are you building NewYorkMLS.com?

Why is HGMLS introducing an MLS to Manhattan?

Isn't RLS an MLS?

Is StreetEasy Manhattan's "De Facto" MLS?

Isn't New York State MLS an MLS?

What is an MLS, anyway?

Why does the MLS matter?

Who is the MLS for?

Why does the MLS work?

I’m already a member of REBNY. Why should I join HGAR?

Aren’t you competing with REBNY?

Can I be a member of REBNY and HGAR/HGMLS at the same time?

Will I step on REBNY’s toes if I join HGAR/HGMLS?

How much does it cost to be a broker member of HGAR and HGMLS?

I'm already a Realtor. Do I have to join HGAR to get access to HGMLS?

How do I join as an individual broker?

How do I join as a broker/owner?

Are there other benefits to subscribing to HGMLS?

What is a Realtor?

What’s the benefit of being a Realtor?

Are Manhattan brokers Realtors?

How are you going to get enough coverage of Manhattan to provide a complete view of the market?

Will HGMLS contain rental information for Manhattan?

How will you ensure that HGMLS can accommodate Manhattan listings, including co-ops, townhouses and rentals?

Will HGMLS contain historical data for Manhattan buildings and units?

Where are HGNY and HGMLS based?

Why do you think you can succeed, when others have failed to bring an MLS to Manhattan?

How will the consolidation of HGMLS and MLSLI affect me?

Why New York MLS?

Who is behind New York MLS?

NewYorkMLS.com is a product of HGMLS, a Realtor-affiliated MLS that serves Manhattan, Westchester, Bronx, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan Counties in New York. HGMLS has more than 14,000 individual members, including Manhattan brokerages.

In order to join HGMLS, brokers must first become a member of the Hudson Gateway Association of REALTORS® (HGAR).

HGMLS is owned and operated by the Hudson Gateway Association of REALTORS®. Our corporate headquarters are in White Plains, NY.

Why are you building NewYorkMLS.com?

Our research substantiated the fact that Manhattan brokers want a consumer portal that is agent-centric, ad-free, and built just for them. In our review of potential domain names, NewYorkMLS.com makes the most sense, since HGMLS's service area covers Manhattan, Westchester and points north.

Why is HGMLS introducing an MLS to Manhattan?

In 2016, HGAR merged with the Manhattan Association of REALTORS®. As part of the merger, HGAR conducted dozens of focus groups to ensure that we offered useful benefits and opportunities to Manhattan brokers.

Those focus groups revealed that Manhattan brokers are frustrated and angry about the lack of accurate and trustworthy real estate data in Manhattan.

Though our MLS already served Manhattan brokers, our board decided that customizing our MLS services to the Manhattan market served our mission to help all our members thrive.

Does Manhattan need an MLS?

Isn't RLS an MLS?

RLS is not a multiple listing service, though it does serve as the listings clearinghouse for Manhattan brokers who are, by and large, members of REBNY. RLS doesn't offer the same products and services as HGMLS, and its business rules and operations are substantially different. A Realtor-run MLS enforces data accuracy and verifies the status of listings. An MLS is an active steward of listing data, instead of a platform where listing data is warehoused and varies in accuracy.

We think every Manhattan broker deserves a full-service MLS to give their listings the broadest exposure possible, with the most control available.

HGMLS is a repository for real estate listing data that strives to be 100 percent accurate, 100 percent of the time. It’s protected by powerful business rules and powered by real estate brokers who agree to participate and share their data so that they can do business together.

Is StreetEasy Manhattan’s “De Facto” MLS?

No. StreetEasy is a remarkable and successful Zillow Group website that sells online ad space and other services to real estate brokers, brokerages, property managers and building owners in New York City.

StreetEasy was able to become the dominant web resource for consumers because Manhattan brokers were unable to come to an agreement years ago about how to manage their listing data. When StreetEasy was founded, there was no real MLS in Manhattan. The lack of a unified broker-managed approach to listing data enabled StreetEasy to fill an important void in the market, gain so many eyeballs and become Manhattan's "MLS" by default. But StreetEasy isn't a real MLS by any stretch of the imagination. It's an advertising site.

So what's wrong with that? StreetEasy simply doesn't offer any of the broker protections or powerful rules to ensure data accuracy that a real MLS does. An MLS protects brokers and data as its central mission. A media company sells advertising.

It could be said that StreetEasy is the result of disorganization. The lack of a unified approach to syndication and a haphazard approach to listing quality enabled StreetEasy to gain market share at the expense of the very brokers who have populated the site with their listings.

We think it's time to change that, with a powerful, organized, accurate and effective MLS that meets the needs of Manhattan brokers.

Isn’t New York State MLS an MLS?

No. New York State MLS is a listing services vendor that aggregates data for syndication to third-party portals. It does not verify listings for accuracy, enforce business rules or adhere to any cooperation and compensation rules.

New York State MLS is a for-profit business that has filled a gap in Manhattan’s ability to manage its own data for syndication before RLS and HGMLS. It is not affiliated with the National Association of REALTORS® or any local New York state Realtor-affiliated real estate association, including the Hudson Gateway Association of REALTORS® and Multiple Listing Service.

New York State MLS is also not affiliated with REBNY, which is not affiliated with the National Association of REALTORS®.

What is an MLS, anyway?

An MLS is a collective group of real estate brokers in a specific area who have agreed to cooperate with each other to sell, lease or rent homes. The MLS has two primary functions. It collects and distributes the listings from its members to all brokers for the purposes of selling or renting them as quickly as possible. It also sets basic rules of cooperation between brokers, so that every listing is fairly represented.

Why does the MLS matter?

Multiple Listing Services matter because their sole purpose is to protect listing data and the brokers who own it. MLSs are about brokers first and foremost. They also protect consumers, by providing them with the most accurate real estate data available, straight from the brokers who own it.

Without an MLS, brokers waste valuable time chasing down minute details to ensure accuracy without the benefit of the tools and resources built right into the MLS platform. What's more, an MLS creates a community of expertise and insight, because brokers who collaborate to sell, rent and lease property hold each other accountable.

Who is the MLS for?

The MLS is for every broker who cares about accurate data, ethical behavior, and the collective power of the real estate community. Together, real estate professionals that work together on an MLS can take control of their listings and their destiny. MLSs are for professionals at the top of their game.

Why does the MLS work?

The MLS is a proven model throughout the United States and Canada, not to mention the world, because it enforces data accuracy so that every property for sale, lease or rent gets a fair shake. Every listing can be seen, sold, rented or leased by every member of the MLS, creating momentum and a fair marketplace.

Why join HGAR and HGMLS?

I’m already a member of REBNY. Why should I join HGAR?

REBNY is an excellent organization that advocates for its commercial and residential members in New York. However, it does not offer access to an MLS governed by business rules. REBNY’s listing system (RLS) is not a multiple listing system.

If you want to work in an MLS, where listings are verified for accuracy and business rules and standards of conduct protect the data and the practitioners who rely on it, you should consider joining HGAR, which will permit you to access HGMLS.

Aren’t you competing with REBNY?

We believe there is room in the Manhattan market for a Realtor association focused on residential real estate brokers and a proper MLS to serve Manhattan. We do not believe, however, that Manhattan brokers should or would want to abandon their REBNY membership. Instead, we think there are valid and valuable reasons to join both organizations.

Can I be a member of REBNY and HGAR/HGMLS at the same time?

Yes! All residential real estate brokers have the right to join any organization they choose and may hold multiple memberships with as many associations and MLSs as they like. We encourage our members to join REBNY if they are doing business in Manhattan and we encourage Manhattan brokers to leverage the network, services, and benefits of HGAR and HGMLS.

Will I step on REBNY’s toes if I join HGAR/HGMLS?

Absolutely not. REBNY and HGAR’s member base already includes many Manhattan brokerages which are members of both organizations.

How much does it cost to be a broker member of HGAR and HGMLS?

The annual dues for HGAR are $498 ($41.50/month, but billed annually and pro-rated based on when you join). This includes membership in the Realtor community at the local, state and national level. Subscriptions to HGMLS are free for individual residential sales agents/members of HGAR.

Brokerages pay a monthly data subscription fee of $165 to HGMLS, which enables each of their agents who are also members of HGAR to list properties on the MLS. There is a $1,000 initiation/set-up fee for brokers to join the MLS. Brokers must join HGAR to subscribe to HGMLS.

I'm already a REALTOR. Do I have to join HGAR to get access to HGMLS?

If you're a member of another Realtor association, you can easily become a subscriber to HGMLS if your broker is a participant in HGMLS. Your broker will pay for HGMLS's data subscription, but you will also pay a Board of Choice fee ($150/annually) for your individual access to the MLS.

Only Realtors have subscription access to HGMLS. Since New York is a Board of Choice state, you can join any Realtor association you like, and choose which MLSs you would like to subscribe to as a Realtor.

However, if you’re not a Reatlor, you cannot access a Realtor-affiliated MLS, like HGMLS.

How do I join as an individual salesperson?

To join HGMLS, your brokerage must become a member of HGAR and HGMLS. If you would like to subscribe to HGMLS and your brokerage is not a member of HGAR or HGMLS, please direct your broker/owner/company to this site, and let us help you persuade your broker to join by calling (212) 324-4045, or send an email to membership@hgar.com. If your company is already a member of HGAR, click here to join HGAR as an individual under your company's membership.

How do I join HGAR and HGMLS as a broker/owner?

To join HGMLS, your company must first become a member of HGAR and you must appoint a Designated Realtor for your brokerage who is responsible for all of your brokerage’s members. The Designated Realtor is required to oversee your firm's roster, to ensure that every individual broker is a member in good standing of HGAR.

Once your brokerage is a member of HGAR, the individual brokers who work for your company are entitled to join HGAR. Until December 31, 2020, individual brokers in your company may join at their discretion. That means that every broker in your company doesn’t have to join HGAR for your company to join or remain in good standing with HGAR.

If you would like to join HGAR and HGMLS as a broker/owner, please click here or call (212) 324-4045, or email membership@hgar.com.

Are there other benefits to subscribing to HGMLS?

When you join HGAR and subscribe to HGMLS, you are joining a community of 14,000 members strong who are committed to ethical practices and sharing real estate data for the betterment of all. What’s more, as a Manhattan broker, subscription service to HGMLS gives you access to real estate listings in Manhattan, as well as Westchester, Bronx, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan counties, creating many opportunities for referrals and networking, within Manhattan itself and in the affluent bedroom communities surrounding the city.

 

Why should I become a Realtor?

What is a Realtor?

A Realtor is a member of the local, state and National Association of REALTORS®. Any licensed salesperson can become a Realtor by joining the local real estate association in their community. Realtors agree to follow a written code of ethics and protect their clients. When you become a Realtor, you automatically join the professional community at the local, state and national level, and enjoy member benefits designed to help you thrive as a real estate professional.

What’s the benefit of being a Realtor?

The Realtor brand is well known to consumers and conveys a level of expertise and professionalism that augments your personal brand and standards of practice. HGAR is a tireless advocate for residential real estate agents and negotiates hard with national vendors like Zillow and Realtor.com on behalf our members. For example, Zillow places HGAR/HGMLS members above Premier Agents on their web properties outside of Manhattan.

What’s more, being a member of HGAR entitles you to many benefits unavailable elsewhere, including discounted continuing education, networking, leadership opportunities and the ability to make a difference in the community through advocacy and philanthropy. Many of our Realtor members say they would not be where they are today without the support of HGAR.

Are Manhattan brokers Realtors?

Most real estate practitioners in Manhattan are not Realtors, since they do not belong to a Realtor association. The Real Estate Board of New York, which most Manhattan brokers belong to, is not affiliated with the National Association of REALTORS®. More salespeople are becoming Realtors every day, elevating the professionalism of real estate practitioners in Manhattan.

Listing Data and Coverage

How are you going to get enough coverage of Manhattan to provide a complete view of the market?

We recognize that our coverage of Manhattan will be based on the participation of broker/owners. While we build our membership, we will offer historical coverage of the market via partnerships with third-party data providers. Individual listings entered by our Manhattan broker members will always be available, as well as 14,000 listings from all our HGMLS members in Manhattan as well as Westchester, Bronx, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan Counties.

NewYorkMLS.com's historical coverage of Manhattan will show every building and unit's sales price, tax records and other data important to real estate professionals.

Will HGMLS contain rental information for Manhattan?

Yes. We understand that 63 percent of the Manhattan real estate market is comprised of rentals. HGMLS will include access to exclusive rental listings.

How will you ensure that HGMLS can accommodate Manhattan listings, including co-ops, townhouses and rentals?

HGMLS is committed to extending our service to Manhattan. We know that doing so will involve listening to brokers who understand Manhattan. To that end, we are forming a Manhattan advisory board to ensure that we adapt our listing and rental data and input to accommodate the unique features of Manhattan units and buildings. If you would like to join our advisory board, please contact cathleen.stack@hgar.com, or call (212) 324-4045.

Will HGMLS contain historical data for Manhattan buildings and units?

Yes. This information will be sourced from member brokerages, as well as third-party sources that will comprise an accurate data set for each listing in HGMLS. Expanded information for Manhattan listings will be accessible to members on NewYorkMLS.com.

About HGAR and HGMLS

Where are HGAR and HGMLS based?

Our corporate offices are in White Plains, NY. We will open a service office dedicated to Manhattan brokers and broker owners in 2019, as our membership grows in the city.

Why do you think you can succeed, when others have failed to bring an MLS to Manhattan?

We believe that New York’s residential brokers want accurate data and a fair playing field. They’re tired of chasing down details, zombie listings and inaccurate data because these activities waste time and money. What’s more, they want a tireless advocate who is unequivocally committed to their success as residential brokers.

HGAR and HGMLS are committed to being that partner, and we believe that the market is ready for a neutral and fair source of data for Manhattan. We have committed the time, money and resources to make it happen, and need your help to bring NewYorkMLS.com to life.

With every broker and broker-owner who agrees to hear about what we offer, and commits to becoming a member, our chances of success multiply. We believe we can do it because we believe that Manhattan brokers want to serve their consumers with the best data possible.

If you would like to schedule a presentation to review what HGAR and HGMLS offers, please call (212) 324-4045 or email membership@hgar.com.

How will the consolidation of HGMLS and MLSLI affect me?

When MLSLI and HGMLS complete their consolidation, they will become one MLS currently operating under the name of New York MLS LLC. This MLS will be co-owned by the Hudson Gateway Association of REALTORS® and the Long Island Board of REALTORS®. The combined MLS will have approximately 40,000 participating agents from Manhattan, Westchester, Bronx, Rockland, Putnam, Orange, Dutchess, Ulster, Sullivan, Kings, Queens, Nassau and Suffolk counties. It will be the largest MLS operating in New York state, and one of the largest MLSs in the United States. It will offer the best tools and services, as well as unparalleled market exposure for listings throughout its service area. What's more, the new MLS will operate NewYorkMLS.com, the first industry-led consumer portal that will never have agent advertising.